Emerging generation targeted
What's a "conversation" with Canadians aged 30 to 45—a lost generation for most congregations in Canada—worth to the United Church of Canada (UCC)? The price tag for an ambitious media campaign will cost Canada's largest Protestant denomination a hefty $6-8 million during the next several years.
"People are coming for real food
[when they seek out a church],
not junk food."
Emerging Spirits is seeking to reach a demographic group who often label religion irrelevant in their lives, says Keith Howard.
"We are open to conversation," says Howard, the campaign's executive director. "We want to identify people who are interested and willing to have a relationship with the United Church and say to them that they can come in and have conversations [with us] in openness."
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