Is donor fatigue a myth?
MISSISSAUGA, ON - Canadians continue to set a global example by stepping up in times of humanitarian crisis.
According to a new poll released by World Vision Canada, a strong majority of Canadians are likely to donate to charitable organization.
"I think what's been interesting," says Caroline Riseboro, vice president of public affairs, "is whenever we see emergencies, there's often a lot of public discourse and public debate around this whole idea of 'donor fatigue' and cynicism. That donors are tired of hearing about humanitarian crises around the world. That Canadians have stopped caring.
"I think the poll had showed that just isn't the case. Canadians remain optimistic. We remain generous."
The poll was conducted for World Vision Canada by Harris/Decima. It polled more than 1,000 people in August, finding 69 per cent were likely to make a monetary donation to a charitable organization during a humanitarian crisis.
"I think there's a huge danger in claiming that Canadians aren't generous and that donors are cynical," Riseboro adds. "Because we're all influenced by the messages we hear around us, and sometimes perceptions become reality."
Recently World Vision, like many humanitarian organizations across Canada, has been appealing for funds to help stem the recent food shortages and famine affecting the Horn of Africa.
"The poll results confirm what we've long known is true," says Dave Toycen, president of World Vision. "Canadians are a generous people and despite uncertain economic times, they are continuing to support charitable organizations such as World Vision."
Dear Readers:
ChristianWeek relies on your generous support. please take a minute and donate to help give voice to stories that inform, encourage and inspire.
Donations of $20 or more will receive a charitable receipt.Thank you, from Christianweek.
